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Fair Future Safeguards · Ask 2 of 5

Your face and voice are yours.

A legal right to stop anyone making an AI copy of you without your permission.

What happened

Anyone can be copied.

It takes a few seconds of audio to clone a voice and a handful of photos to fake a face. Musicians have found songs “by them” that they never recorded. Teenagers have found fake images of themselves passed round school. Grandparents have been phoned by a “grandchild” in trouble who turned out to be software.

In the UK you have no general right to your own likeness. If someone copies your face or voice, you're left piecing together laws that were written for other problems, and hoping one of them fits.

What we're asking for

You, in law.

The ask, in full. A legal right to stop anyone making an AI copy of you without permission.

What changes for you.

  • Your face, body and voice count as yours in law, the way your name does now.
  • You can demand a fake is taken down, and platforms have to act on it fast.
  • Making or sharing an AI copy of a real person needs their consent. Parody and satire stay protected.
  • If you're a performer, nobody can use a copy of you to replace you without your say.

Who already does this.

Denmark is changing its copyright law so that every citizen owns their own face, body and voice, and can demand that unauthorised AI copies are removed. Satire and parody stay legal. It's the model we'd start from.

Why this is good for AI.

Voice and image tools are genuinely wonderful. They help people who've lost their speech sound like themselves again, and let small creators do things that used to need a studio. A likeness right doesn't touch any of that. It stops the one use nobody signed up for: being copied against your will.

Yes to AI, on fair terms.

Your face. Your voice. Your call. Add your name.

Sign the petition.

The five asks

The other four.

Ask 1

Your data is yours.

No company trains AI on your posts, photos or messages unless you actively say yes.

Read this ask.
Ask 2

Your face and voice are yours.

A legal right to stop anyone making an AI copy of you without your permission.

Read this ask.
Ask 3

A human is always available.

You're told when you're dealing with AI, and a person can always step in.

Read this ask.
Ask 4

Clean power, paid for by them.

Data centres that take public support run on clean energy and never add to your bills.

Read this ask.
Ask 5

Free AI for everyone.

A public AI helper with no adverts, and the skills to use it taught in every school and library.

Read this ask.
All five

Back all of them at once.

One signature covers the lot, and you decide whether we're allowed to email you.

Sign the petition.